Discover your texture
Hair Rules Texture Spectrum
Straight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.
Wavy textures have a naturally, loosely curving s-pattern. They can have fine to coarse strands.
Curly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.
Kinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.
Kinky texture has a tight, coily s-pattern. It’s buoyant, dense, and versatile. Moisturizing products are essential for kinky textures.
Curly texture has a loopy s-pattern. It’s known for being bouncy, stretchy, and flexible. Non-stripping products are vital for curly textures.
Wavy texture—neither straight, nor curly, but a beautiful in-between. This loose s-patterned texture is flexible and relaxed. Lightweight styling products are the holy grail status for wavy textures.
Straight texture is a uniquely unbending pattern. It’s known to be smooth and sleek. Volumizing products are the go-to for straight textures.
Products for All Textures
Cleanse, condition, style, and finish your hair with products designed for your texture.