All hair is beautiful
We are texture experts. We are on a mission to inspire, educate, and celebrate all textures, so you have the freedom to love your hair, yourself, and your world.
Discover your texture
Hair Rules Texture Spectrum
Straight
Wavy
Curly
Kinky
Straight
1A-1C
Straight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.
learn moreStraight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.
Wavy
2A-2C
Wavy textures have a naturally, loosely curving s-pattern. They can have fine to coarse strands.
learn moreWavy textures have a naturally, loosely curving s-pattern. They can have fine to coarse strands.
Curly
3A-3C
Curly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.
learn moreCurly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.
Kinky
4A-4C
Kinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.
learn moreKinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.
Explore the products
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Ask Dickey! Virtual Consultations
Can’t make it to the salon? Take advantage of our virtual consultations to answer all of your hair questions. Sign up for a one-on-one digital experience with Dickey, Texture Guru and founder of Hair Rules.
Looking for a color consultation? Hair Rules colorist Katiria also offers Virtual Consultations!
learn moreLooking for a color consultation? Hair Rules colorist Katiria also offers Virtual Consultations!