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Love your texture

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All hair is beautiful

We are texture experts. We are on a mission to inspire, educate, and celebrate all textures, so you have the freedom to love your hair, yourself, and your world.

Discover your texture

Hair Rules Texture Spectrum

Hair Rules Texture Spectrum - hair texture can be understood as being somewhere with in a texture spectrum that moves from straight to wavy to curly to kinky.

Straight

Wavy

Curly

Kinky

1A-1C

Straight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.

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2A-2C

Wavy textures have a naturally, loosely curving s-pattern. They can have fine to coarse strands.

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3A-3C

Curly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.

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4A-4C

Kinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.

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Anthony Dickey, Hair Rules' Founder

Ask Dickey! Virtual Consultations

Sign up for a one-on-one digital experience with Dickey, Texture Guru and founder of Hair Rules. Ask Dickey all of your questions with our new virtual consultations!

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Products for Every Texture

Cleanse, condition, style, and finish your hair with products designed for your texture.

HOW TO’S

A Guide to Wash-n-go’s

The key to helping your natural texture look its best comes down to three main things: consistency, hydration, and moisture.

COMMUNITY

Black-Owned Businesses

Our world is multi-textural. We work every day to be inclusive of the broad range of textures that exist while never forgetting our roots.

NEWS

Dickey Stands Up for Natural Hair with The Cut

Dickey had the opportunity to advocate for the belief that all textures should be treated equally and celebrated for their individuality.

NEWS

Dickey & Amanda Seales Talk Hair

Your hair texture is not defined by your ethnicity.

As Featured In
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