Skip links

Hair Rules started with the Texture Guru, Anthony Dickey. He carried with him a dream of celebrating all textures and the knowledge of how to do it for decades. 15 years ago he set things into motion for that dream to become reality.

Hair Rules! book cover

The Book

In 2003, Dickey shares his knowledge and writes his first book: Hair Rules! The Ultimate Hair Care Guide for Women with Kinky, Curly, or Wavy Hair. This extensive guide of texture talk, tips, and tricks was the first step toward educating all textures on the beauty of their natural hair.

Hair Rules Products in a row

The Products

Four years post-book, Dickey releases his international product line. It revolutionizes the world of beauty by catering to all textures and their unique characteristics.

Hair Rules Salon New York

The NY Salon

Two years after the launch of Hair Rules products, Dickey opens the first and only multi-textural salon in the U.S. It becomes a product learning-lab and cultural center led by the Texture Guru himself. A place where like-minded stylists and colorists come together to set all textures free through expertise, passion, and a love for texture individuality.

Woman sitting in Hair Rules NY salon chair while Dickey styles her hair

The Texture Guru Today

Dickey is the heart of Hair Rules as our celebrity stylist, brand leader, and active industry influencer. On a day-to-day basis, you can find him styling, educating, and innovating at the Hair Rules salon or studio or around the US. Follow along on our blog to stay in-the-know on all things Dickey.

Learn more about what brought Dickey to today with his bio!

Learn More

As Featured In

Over the years Hair Rules products and Dickey’s expertise and styles have been featured in Oprah Magazine, Allure, Essence, Ebony, InStyle, Seventeen, Glamour, and more!