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Curly Texture

Discover your texture

Hair Rules Texture Spectrum

Hair Rules Texture Spectrum - hair texture can be understood as being somewhere with in a texture spectrum that moves from straight to wavy to curly to kinky.






Straight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.

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Wavy textures have a naturally, loosely curving s-pattern. They can have fine to coarse strands.

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Curly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.

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Kinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.

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Rediscover Your Curly Texture

Hair that has a looping or spiraling s-pattern. Curly textures can have fine, medium, or coarse strands.

Pattern: Spiraling

Curly textures can be identified by their buoyant, bouncy spirals, whether they be loose and big when they’re closer to the wavy side of the spectrum, or small and tight the closer they get closer to the kinky textured-end of the spectrum. Due to its many patterns, this texture lies further from the head than wavy or straight textures. Not sure if you have curly hair? Visit the wavy or kinky texture pages to find out!

So curl patterns give your hair shape, but is there more to it? We know every texture is unique and the other main contributor to that is something easily overlooked: strand thickness.

Strand Thickness

Texture goes beyond your hair’s pattern and encompasses the thickness of each strand, or cuticle, of hair. Curly textures can have fine, medium, or coarse strands.

Knowing the components that make up your unique texture is important. They can help you navigate which products work best for you.

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Closeup of dark curly hair on a white background

Curly Hair Concerns

Your texture is unique, but so is how you treat your texture and scalp. Oiliness, dryness, heat damage, flatness, dullness, color treatments, frizziness, and more all contribute to what products you need and how to use them. Visit our glossary to identify things that are unique to you, and learn how they might be affecting your hair.

Curly Hair Rules


Embrace water

Water has been known for many things, one of which is a curl ruiner. Well, Curlies, no more!

It’s time to embrace water with wash-n-go’s! Incorporating them into your shower routine will bring new life to your texture. By adding products in the shower, especially styling products, your curly crown will glow.

Try: Curly Whip™


Live the co-wash life

Co-washing is the process of cleansing your hair with a nourishing conditioner and it’s crucial for curly textures. 

Consistent co-washing in between your weekly cleanser will remove impurities to keep your scalp hydrated and balanced. At the same time, it will moisturize your texture for bouncy spirals.

Try: Quench™ Ultra Rich Conditioner


No suds for you

Mostly. Mostly no suds for you. Curls need hydration at every step, so avoiding suds in a weekly hair care routine is highly recommended.

Instead of shampoo, curls benefit most from hydrating cream cleansers. These cleansers remove product build-up, oil-based impurities, and enrich hair with moisture. They’re a win, win, win.

Try: No Suds Cleansing Cream

Products for Curly Textures

From start to finish, we’ve got your curls covered.

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A Guide to Wash-n-go’s

The key to helping your natural texture look its best comes down to three main things: consistency, hydration, and moisture.


Co-washing: Is It for You?

Successful co-washing can be completed in a few simple steps, making it easy to incorporate into your daily routine.


A Guide to Dry Hair

Here’s the not-so-great truth about dryness: it can occur for as many reasons as there are strands of hair on your head.


Hit Refresh: Update Your Hair Care for Fall

As the weather shifts so should your hair care routine. Learn the top tips and considerations for the fall season!