Hair Rules Texture Spectrum
Discover your texture
Hair Rules Texture Spectrum
Straight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.
Wavy textures have a naturally, loosely curving s-pattern. They can have fine to coarse strands.
Curly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.
Kinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.
Rediscover Your Wavy Texture
Hair that naturally has a loose s-pattern. Wavy textures can have fine, medium, or coarse strands.
Wavy textures can be identified by their flexible, loose wavy shape, especially when near the straight texture end of the spectrum, or lightly curving or spiraling pattern as it approaches the curly portion of the spectrum. It’s known to lie close to the head but is more voluminous than straight textures. Not sure if you have wavy hair? Visit the straight or curly texture pages to find out!
Wavy hair gently curves but there’s more to wavy textures than it’s natural movement. The lesser known, yet equally important, part of what makes individual textures so unique is the other contributor of texture: strand thickness.
Texture goes beyond your hair’s pattern and encompasses the thickness of each strand, or cuticle, of hair. Wavy textures can have fine, medium, or coarse strands. Because of the pattern of wavy textures, their strands can give off a range of sheen.
Similar to the texture spectrum, sheen has a spectrum of its own. On one end is “shine”, and on the other is “luster”. Healthy wavy strands can have a mix of shine and luster. Finer strands tend to be shinier, whereas medium or coarse strands tend to be more lustrous. Knowing the components that make up your unique texture is important. They can help you navigate which products work best for you.
Wavy Hair Concerns
Your texture is unique, but so is how you treat your texture and scalp. Oiliness, dryness, heat damage, flatness, dullness, color treatments, frizziness, and more all contribute to what products you need and how to use them. Visit our glossary to identify things that are unique to you, and learn how they might be affecting your hair.
Wavy Hair Rules
Enhance your curves
Accentuate the natural shape of your waves: first, with lightweight products designed for waves, such as light gels or mousses.
Second, get a cut designed for wavy hair. For instance, a layered cut will help the natural curve of your waves come to life.
Try: Wavy Mousse (back in stock early 2020)
Keep it light
Wavy hair lies close to the head which can make it prone to oiliness. From start to finish, maintain volume and a balanced scalp without sacrificing hydration by using lightweight products.
A weightless leave-in conditioner is a must for wavy textures. It seals in moisture that lasts through the day without reducing volume!
Protect your waves
Wavy textures are no stranger to frizz. Frizz can be caused by multiple things that can all be traced back to one thing: hair lacking hydration.
A go-to, daily frizz-fighter is a reliable heat protectant. Adding a fortifying layer to your routine will infuse and nourish hair soft, frizz-free, and weightless waves.
Try: Blow It All Out™
A Guide to Wash-n-go’s
The key to helping your natural texture look its best comes down to three main things: consistency, hydration, and moisture.
Co-washing: Is It for You?
Successful co-washing can be completed in a few simple steps, making it easy to incorporate into your daily routine.
A Guide to Dry Hair
Here’s the not-so-great truth about dryness: it can occur for as many reasons as there are strands of hair on your head.
Hit Refresh: Update Your Hair Care for Fall
As the weather shifts so should your hair care routine. Learn the top tips and considerations for the fall season!