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We Believe

We believe beauty is self-defined. We believe in creating products that accentuate your natural beauty. We believe setting your texture free is the first step.

Every texture is unique.

At Hair Rules, we know that one-size does not fit all, and we’re on a mission to continue to redefine the standards of hair care. Not only do we believe that all textures should be treated equally, but that all textures should be celebrated for their individuality. Here your hair is free to grow long or be cut short, be kinky or straight, or be blonde, brown, red, black, or the entire rainbow. We live in a multi-textural world and we’re dedicated to empowering everyone to break free of the standard conventions of beauty and love their texture.

Hair Rules Products on White Shelf
Our Product Philosophy

We’re inspired by all hair. We love exploring ingredients and formulating products from start to finish that highlight the special attributes of each texture. Our passion has led to the creation of a multi-textural, safe, cruelty-free product line that has something for everyone.

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Ingredient Philosophy

Your hair and health is always top of mind. We believe they’re things that should never be compromised on, down to the smallest detail. So we’ve made a promise to only formulate products that do good. All of our products are formulated with safe, harm-free ingredients that treat your hair the way it deserves to be treated—like a crown.

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We’re free of sulfates so your hair can keep its naturally nourishing oils intact.

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Parabens are known to cause damage to your scalp and tresses, so we’ve opted to be free of them.

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Phthalates have been shown to cause health issues for both men and women. For your health, we’ve opted to be Phthalate-free.

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We believe in being kind. This includes skipping unnecessary practices, too. We’ve opted for all of our products to be cruelty-free.