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Aloe-Grapefruit Purifying Shampoo

Cleansing for all textures

Remove product buildup and environmental residue from your scalp and hair with this gently purifying, non-stripping shampoo. Our rich, lathering formula combines soothing aloe and clarifying grapefruit with mild cleansers to decongest and revive your locks. The result: weightless, refreshed natural hair.

Recommended Use

Wet hair from scalp to ends and apply liberally to your hair. Using circular motions, massage product into your scalp and hair length. Squeeze and pull hair out and away from scalp to minimize tangling. Rinse thoroughly.

Key Ingredients

  • aloe vera fresh leaf. isolated over white

    Aloe Vera Leaf Juice

    This soothing powerhouse ingredient is known for its healing, hydrating, and moisturizing properties. Biotin, B-vitamins, Zinc, and Inositol are vitamins found in Aloe, and work together to strengthen and revitalize all textures.
  • Sliced grapefruit

    Grapefruit Oil

    This ingredient possesses natural astringent qualities, making it ideal for clarifying and decongesting hair. It’s a great, nourishing ingredient for combating excessive oiliness.
  • Job's tears or Coix lacryma-jobi in a wooden bowl isolated

    Job’s Tears

    Add flexibility and strength to your hair with Job’s Tears. It’s rich in amino acids that help fortify hair strands against environmental stressors.
  • Wheat spikes in closeup

    Hydrolyzed Wheat Protein

    This protein is great for repairing hair, improving elasticity, and preventing moisture loss. It forms a protective barrier around your hair for easy absorption and long-lasting benefits.
  • Lemon grass on a white background

    Lemongrass Extract

    Remove scalp build-up and normalize oil production with this natural oil while increasing your texture’s body and shine.

All Ingredients

Water (Aqua), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamide Mea, Disodium Lauroamphodiacetate, Sodium Lauroyl Sarcosinate, Butylene Glycol, Polysorbate 20, Fragrance (Parfum), Aloe Barbadensis Leaf Juice, Sodium Pac, Citrus Grandis (Grapefruit) Fruit Extract, Honey (Mel), Hedychium Coronarium Root Extract, Hydrolyzed Wheat Protein, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Coix Lacryma-jobi Ma-yuen Seed Extract, Hydrolyzed Wheat Starch, Peg-40 Hydrogenated Castor Oil, Glycerin, Polyquaternium-47, Peg-150 Pentaerythrityl Tetrastearate, Dmdm Hydantoin, Polyquaternium-10, Propylene Glycol, Disodium Edta, Citric Acid, Iodopropynyl Butylcarbamate.

Ingredient Philosophy

Your hair and health is always top of mind. We believe they’re things that should never be compromised on, down to the smallest detail. So we’ve made a promise to only formulate products that do good. All of our products are formulated with safe, harm-free ingredients that treat your hair the way it deserves to be treated—like a crown.
Lavender illustration of bubbles

Sulfate-free

We’re free of sulfates so your hair can keep its naturally nourishing oils intact.
Lavender illustration of water droplet and leaves

Paraben-free

Parabens are known to cause damage to your scalp and tresses, so we’ve opted to be free of them.
Lavender illustration of leaf

Phthalate-free

Phthalates have been shown to cause health issues for both men and women. For your health, we’ve opted to be Phthalate-free.
lavender illustration of bunny's head

Cruelty-free

We’re free of sulfates so your hair can keep its naturally nourishinWe believe in being kind. This includes skipping unnecessary practices, too. We’ve opted for all of our products to be cruelty-free.