Love your texture

BUY NOW

Quench ultra rich
conditioner 8oz

Now only $22 – Buy 3 and get
25
% OFF
While stock lasts
Use Code: 3QUENCH25

Products for every texture

BUY NOW

Quench ultra rich
conditioner 8oz

Now only $22 – Buy 3 and get
25
% OFF
While stock lasts
Use Code: 3QUENCH25

All hair is beautiful

We are texture experts. We are on a mission to inspire, educate, and celebrate all textures, so you have the freedom to love your hair, yourself, and your world.

Discover your texture

Hair Rules Texture Spectrum
Hair Rules Texture Spectrum - hair texture can be understood as being somewhere with in a texture spectrum that moves from straight to wavy to curly to kinky.
Straight
Wavy
Curly
Kinky

Straight

1A-1C
Straight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.
learn more

Wavy

2A-2C
Wavy textures have a naturally, loosely curving s-pattern. They can have fine to coarse strands.
learn more

Curly

3A-3C
Curly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.
learn more

Kinky

4A-4C
Kinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.
learn more

Explore the products

shop all
Anthony Dickey, Hair Rules' Founder

Ask Dickey! Virtual Consultations

Can’t make it to the salon? Take advantage of our virtual consultations to answer all of your hair questions. Sign up for a one-on-one digital experience with Dickey, Texture Guru and founder of Hair Rules.

Looking for a color consultation? Hair Rules colorist Katiria also offers Virtual Consultations!
learn more