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Forget everything you believed you knew about your hair! The “One Size Fits All” standard of beauty no longer exists. Those old “Rules” you’ve been following when it comes to your hair, yeah, those aren’t needed either. Our goals here at hair rules are to help you undo years of despair. We want you to completely re-imagine your hair routine from the perspective of your texture, not someone`s standard of perfection for you. Your hair your choice your rules is our motto.


The authentic value of our texture spectrum is that it simply helps you to determine which regiment works best for your texture. It’s a more customized texture specific approach. With that in mind, certain terms like co-washing, sulfate free and protective styling might need a bit more enlightenment so that you know precisely which products will work best for your hair. Read on for more details.

glossary

CO-WASH 

1. Washing with water to clean and reconditioning with Quench Conditioner In addition too your once a week primary shampoo hair rules cleansing Cream) not in place of. 

Co-wash is not a noun. Co-wash is a verb  (co-wash is not a product)

To wash-n-go I must co-wash.

Co-wash is something you do not something you buy. Clarifies scalp (skin) and hair, prevents dryness, tangles, breakage. Recommended for all naturally dryer 3-4 kinky curly textures.

WASH-N-GO

1. A styling method that can be done frequently to promote healthy hair and healthy living.

    - As often as you shower is as often as you can repeat. 

    - Wash-n-go style immediately following co-wash; apply kinky curling cream, curly whip  or wavy mousse. Recommended for kinky to curly textures to prevent dryness and promote softness and tangle free strands 

PROTECTIVE STYLING

   • Weaves, wigs and braids should be worn no longer than 3-4 weeks max. 

   • To avoid hair loss and adverse scalp (skin) problems for 4 type textures use a liberal amount (golf ball size) of nourishment leave-in moisturizer on clean conditioned hair. And gently blow-dry with comb attachment, forcing in moisture into  stretched out strands and proceed with desired styling.

*Type 4 textures must avoid protective styles on wet hair.*

HEAT DAMAGE (heat damaged) 

**Permanently changing and losing natural texture from excessive heat on textures that have been dried out and/or cared for improperly**

Moisture from frequent wash-n-go styling prevents heat damage .

SULFATE | (sulfate free)

   1. The term “sulfate free” means free of harsh detergents by definition.

   2. Sulfate is a foaming agent that existed in most, if not all traditional shampoos that foam or bubble.

   - This harsh detergent is the same ingredient in dish washing liquid! 

   - Sulfate free applies to sudsing bubbles shampoo, which happen to be great for straighter, naturally oily or flat textures that need volume. 

HAIR RULES  HAS  CHOSEN TO EXCLUDE  SULFATES FROM ANY AND ALL OF OUR FORMULATIONS.

PARABENS

   1.  Parabens are most widely used in cosmetic and personal care products as a preservative to extend the shelf life of a product to prevent growth of bacteria. 

   - A 2004 study by Dr. Philippa Darbre published in the Journal of Applied Toxicology found parabens in breast tumors. However, the FDA states in its official post on parabens "the study did not show that parabens cause cancer.”

HAIR RULES HAS CHOSEN TO EXCLUDE PARABENS FROM ANY AND ALL OF OUR FORMULATIONS

PHTHALATES 

   1. Phthalates are most commonly found in synthetic fragrance, plastic shower curtains, children back packs, personal care etc., phthalates have been known to cause infertility, birth defects and decrease sperm count. 

HAIR RULES HAS CHOSEN TO EXCLUDE PHTHALATES FROM ALL OF OUR FRAGRANCES AND USE SAFE WATER BASE FRAGRANCES.