"Hair Rules" logo, a wordmark that says "hair rules"
Group posing with different hair textures
Group posing with different hair textures

Your texture. Understood.

Hair doesn't have a race. It has a behavior.

The spectrum

The industry built its categories around marketing. Hair Rules built its framework around how hair actually works.

The Texture Spectrum identifies hair by its physical behavior. When you understand where you sit on it, you unlock the care logic your hair has always needed.

Kinky

Curly

Wavy

Straight

Woman with afro posing with cocktail glass

Type 4A–4C

The most misunderstood texture on the spectrum. Kinky hair is almost universally described as tough and coarse. The opposite is true. On the contrary, kinky A-C can be soft, fine, thick, and coarse, and when cared for properly, it is the most versatile texture of all (this texture is naturally drier.)

Your Hair Rules!

Think cashmere. Swap out traditional sudsing shampoos, whether sulfate-free or not, and replace them with gentle, non-sudsing cream cleansers. Think “skin care for your hair.” Shampoo weekly or bi-weekly. Once a month or quarterly, depending on the thickness or density of your hair, apply your favorite sulfate-free sudsing cleanser to dry hair as a treatment to remove natural buildup.

Follow up with your favorite conditioner. The difference between a rinse-out conditioner and a leave-in: a leave-in conditioner is never in place of a rinse-out conditioner, only in addition to it.

Kinky

Curly

Wavy

Straight

Woman with afro posing with cocktail glass

Type 4A–4C

The most misunderstood texture on the spectrum. Kinky hair is almost universally described as tough and coarse. The opposite is true. On the contrary, kinky A-C can be soft, fine, thick, and coarse, and when cared for properly, it is the most versatile texture of all (this texture is naturally drier.)

Your Hair Rules!

Think cashmere. Swap out traditional sudsing shampoos, whether sulfate-free or not, and replace them with gentle, non-sudsing cream cleansers. Think “skin care for your hair.” Shampoo weekly or bi-weekly. Once a month or quarterly, depending on the thickness or density of your hair, apply your favorite sulfate-free sudsing cleanser to dry hair as a treatment to remove natural buildup.

Follow up with your favorite conditioner. The difference between a rinse-out conditioner and a leave-in: a leave-in conditioner is never in place of a rinse-out conditioner, only in addition to it.

Book at the Studio
Book at the Studio
Watch Ask Dickey on YouTube
Watch Ask Dickey on YouTube

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