Embrace your beauty

HairRules-Product-Line

You are bold—your hair care should be too.

Hair Rules is a space for all textures, especially your gorgeous kinks and coils. Customize your routine with high-quality products developed in our salon that celebrate your hair and the individuality that comes with it.

Build a Routine for Your Hair

Kinky textures range from dense, tightly spiraled coils to kinkier, zig-zag curls. Due to pattern, volume is rarely a concern; instead, kinky textures frequently deal with dryness, breakage, shrinkage, and frizz. Keep learning about kinky hair or build your routine!

Hair Rules No Suds Cleansing Cream on a gray background

woman with red hair touching hair

Dryness

Kinks and coils are naturally dry meaning they need water and products that hydrate at every step.

Start off right with a gentle, nourishing cleanser like No Suds Cleansing Cream.

Hair Rules Kinky Curling Cream 16oz on a gray background

person stretching out kinky texture hair

Shrinkage

Kinky hair is the shapeshifter of the hair world—it’s versatile, especially with the help of the right products.

Get that stretched style with Kinky Curling Cream that extends and holds your pattern while moisturizing.

Shop Kinky Curling Cream

Hair Rules Quench Ultra Rich Conditioner on a gray background

woman smiling touching hair

Breakage

The kinkier your hair is, the more susceptible it is to breakage.

Treat your texture to a little (okay, a lot) of extra love by moisturizing frequently with Quench Ultra Rich Conditioner.

Hair Rules Hydrating Finishing Balm on a gray background

Frizz

Not a fan of frizz? Hydration is the solution to keep frizz at bay.

Hydrating Finishing Balm acts as an occlusive barrier to seal in moisture while protecting hair against humidity throughout the day.

Shop Kinky Hair Collection

Explore the World of Textures

Want to know more about your texture? Not sure if your hair is kinky? Dive into the texture spectrum to rediscover your hair.

Hair Rules Texture Spectrum - hair texture can be understood as being somewhere with in a texture spectrum that moves from straight to wavy to curly to kinky.

Straight

Wavy

Curly

Kinky

Straight

1A-1C

Straight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.

Wavy

2A-2C

Wavy textures have a naturally, loosely curving s-pattern. They can have fine to coarse strands.

Curly

3A-3C

Curly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.

Kinky

4A-4C

Kinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.

HOW TO’S

A Guide to Wash-n-go’s

The key to helping your natural texture look its best comes down to three main things: consistency, hydration, and moisture.

COMMUNITY

Black-Owned Businesses

Our world is multi-textural. We work every day to be inclusive of the broad range of textures that exist while never forgetting our roots.

HOW TO’S

A Guide to Dry Hair

Here’s the not-so-great truth about dryness: it can occur for as many reasons as there are strands of hair on your head.

NEWS

Dickey & Amanda Seales Talk Hair

Your hair texture is not defined by your ethnicity.