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discover your texture

kinky (type 4a-c) hair is tightly coiled and has a zig-zag pattern. it can be coarse and wiry, soft and spongy, and thick or fine. it requires extreme hydration to keep it soft and touchable.

starter set

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essential set

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Your kinky hair rules

The biggest misconception about kinky textures is that they're unruly, defiant, rough & tough, and are a challenge to grow long. Kinky textures can also be perceived as not having any versatility. There is only truth to this if kinky hair is not cared for in a manner that is compatible or respectable to the natural characteristics of the texture.

Here are some simple facts: kinky hair is naturally drier. It has a spongy zig zag, coiled, springy pattern that has a lot of shrinkage. As a result it has a natural tendency to tangle and can become brittle and break. If you add improper hair care & thermal styling to the mix, you can damage and destroy the integrity of your natural texture, making it nearly impossible to see the true potential and beauty of your kinky hair. The truth is that kinky hair is the most versatile... Read more

The biggest misconception about kinky textures is that they're unruly, defiant, rough & tough, and are a challenge to grow long. Kinky textures can also be perceived as not having any versatility. There is only truth to this if kinky hair is not cared for in a manner that is compatible or respectable to the natural characteristics of the texture.

Here are some simple facts: kinky hair is naturally drier. It has a spongy zig zag, coiled, springy pattern that has a lot of shrinkage. As a result it has a natural tendency to tangle and can become brittle and break. If you add improper hair care & thermal styling to the mix, you can damage and destroy the integrity of your natural texture, making it nearly impossible to see the true potential and beauty of your kinky hair. The truth is that kinky hair is the most versatile on the texture spectrum. Read more Your hair should be cared for like your favorite cashmere sweater, not a tee-shirt! Kinky hair needs extreme hydration in every step of your hair care and styling routine. This is why Wash 'n' Wear is a suitable standard approach to caring and styling your natural texture. If taken care of properly, kinky hair offers you more versatility then you could ever imagine. Here is your month long regimen for Wash 'n' Wear kinky hair - worn in smooth straight styles, twist outs (protective styles), and back again. Remember healthy hair allows you the freedom to wear your hair however you choose.

Create your own set

  • HOW TO VIDEOS

  • Kinky styling

  • straight styling

  • wavy styling

  • curly styling

  • wash-n-wear styling

  • protective styling