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Rule Your Texture

In Celebration: Kalen and Eleen

October 22, 2017
Hair Rules Team

Our new ad for World Bride magazine not only paints the picture of the blissful wedding of a beautiful couple, but also a celebration of the essence of hair rules. Kalen Norton and Eleen Halvorsen were married in Millbrook, New York in September, and hair rules was very much part of the momentous occasion.

Kalen Norton, is a personal trainer and used to be a member of the hair rules team. He is the nephew of supermodel and hair rules co-founder Kara Young, who hosted the event at her property upstate. Norwegian-born Eleen Halvorsen is a fashion designer and a graduate of Parsons School of Design. Her look, a free-spirited medieval fairy, is her own creation. Eleen created her bridesmaids’ dresses and Kalen’s textured silver suit as well.

Bride and groom wearing wedding outfits standing
Woman with blonde wavy hair with gray colored ends

For the wedding, Eleen chose to go light and went to our master colorist Jackie Challenger, who transformed her from Bjork-dark to ashy blonde. The process took three stages and as many number of weeks to complete, giving the hair a chance to recover and to prevent damage. Eleen then lengthened her hair with extensions, which was cut and styled by Dickey.

Right after the wedding the opportunity to place a two-page ad on World Bride magazine came courtesy of our loyal friends, and it was simply a no-brainer to put the newlyweds. Congratulations to Kalen and Eleen!

In this Instagram post by Jackie, see Eleen’s transformation from dark to blonde.